The Role of Virtual Museums in Restarting Tourism Post- Covid19


  • EmadEddin Ahmed AbuElEnain University of Sharjah, College of Arts and Humanities, History and Islamic Civilization Department



Virtual, Museums, Technology, 3D, Covid-19, UAE


Virtual museums are designed as interactive websites in which information is communicated smoothly by allowing the possibility of 3Dvirtual tours in the museum and obtaining information through a database. These websites represent virtual entities in order to display a number of museum holdings that exist in different places with the possibility of commenting on them. Additionally, these museums rely on digital audio and visual technologies created on the Internet with the aim of promoting a museum. It is possible that this museum does not have a real presence on the ground to preserve artifacts like paintings, pottery, and sculptures and the like.

The current study explores this new boom (the era of electronics, computers, the international information network, e-mail and other achievements and developments that made it easier for people to obtain high speed and accurate information about any place, from their homes). The use of modern technologies has an important and pivotal role in distinguishing the work of the tourist guide, especially by relying on virtual reality techniques that contribute effectively to simulating the natural reality of tourist attractions. The main aim of this study is to focus on how to improve virtual museums to help people with special needs and qualifying tourist guides in the use of modern technologies, scientific tourism, and educational, academic and artistic museums. These museums contain an integrated virtual electronic guide that contains all the information related to tourist attractions and archaeological sites that could be useful for tourists.

The research then investigates potentialities of working to increase the average number of nights of residence, by expanding the base of tourist attractions of all kinds to overcome the problem of seasonality and reducing the prices to encouraging incentive tourism and holding carnival shows to attract tourists to spend more days and nights in the tourism destination.

This research first examines relevant literature on possibility to develop virtual museums’ important and pivotal role in spreading the culture of tourism and the development of the tourism processes from the traditional towards the modern style that depends on artificial intelligence techniques. Findings revealed that modern technologies have an important and pivotal role in the development of tourism and facilitate the processes of museums to integrate practical reality with virtual reality. The study provides recommendations that could encourage more tourists to enjoy their visit and improve marketing efforts, to increase the number of visitors of tourist destinations.


Download data is not yet available.


Akhtar, Nadeem; Khan, Nohman; Khan, Muhammad Mahroof; Ashraf, Shagufta; Muhammad Saim Hashmi; et al., Post-COVID 19 Tourism: Will Digital Tourism Replace Mass Tourism?, Sustainability; Basel, Vol. 13, Iss. 10, (2021): 5352. DOI:10.3390/su13105352

Al Bayan, “Dubai Culture” virtual tours of the Etihad Museum attract thousands of students, Dubai, May 31, 2020, Retrieved from: at 19/2/2021

Al-Ansari, Asia Muhammad Imam, and Awad, Ibrahim Khaled (2002), Department of Tourism Establishments, Dar Safaa for Publishing and Distribution, 1st Edition, Amman

Al-Arab, Emirates Museums A space in the history and civilization of the Arabian Peninsula - Dubai provides a virtual visit to the charming heritage and historical treasures in the city in light of the quarantine due to the spread of the Corona virus. 3/24/2020 AD, Retrieved from: Emirates Museums A space in the history and civilization of the Arabian Peninsula; at 20/2/2021

Al-Hajji, Saeed Abdel Karim (2014): Antiquities Museums and their Digital Reality, Dar Al-Nahda, Cairo.

Al-Hajji, Saeed Abdul Karim (2016): The Virtual Museum and the Modern Techniques Used in Presenting the Archaeological Heritage, Damascus University Journal, Volume, 32, Issue Two: p. 25

Al-Kayyali, Hussam Taleb (2004): Knowledge management between the chances of success and the risks of failure, Al-Zaytoonah University, Amman

Al-Mashukhi, Lamia Muhammad Salem (2015); The effectiveness of employing virtual museums in developing innovative thinking skills in computer subject and the trend towards it among fifth grade students, Islamic University of Gaza; Retrieved from at 16/1/2021

Choi, B.; Kim, J. Changes and Challenges in Museum Management after the COVID-19 Pandemic. J. Open Innov. Technol. Mark. Complex. 2021, 7, 148. joitmc7020148 Published: 4 June 2021(This article belongs to the Special Issue Ambidextrous Open Innovation: Technology, Market and Complexity)

Cobley, Joanna; Gaimster, David; So, Stephanie; Gorbey, Ken; Arnold, Ken; et al., Museums in the Pandemic: A Survey of Responses on the Current Crisis, Museum Worlds; Oxford. Vol. 8, Iss. 1, (Jul 2020): 111-134. DOI:10.3167/armw.2020.080109

El-Said, Osman; Aziz, Heba, (2021), Virtual Tours a Means to an End: An Analysis of Virtual Tours’ Role in Tourism Recovery Post COVID-19:

Gretzel Ulrike; Fuchs, Matthias; Baggio Rodolfo; Hoepken Wolfram; Law, Rob; et al., e-Tourism beyond COVID-19: a call for transformative research, Information Technology & Tourism; Heidelberg, Vol. 22, Iss. 2, (Jun 2020): 187-203. DOI:10.1007/s40558-020-00181-3

Ilkhanizadeh, Shiva; Golabi, Mahmoud; Siamand Hesami; Rjoub, Husam, The Potential Use of Drones for Tourism in Crises: A Facility Location Analysis Perspective, Journal of Risk and Financial Management; Basel, Vol. 13, Iss. 10, (2020): 246. DOI:10.3390/jrfm13100246

Ivasciuc, Ioana Simona, AUGMENTED REALITY AND FACIAL RECOGNITION TECHNOLOGIES. BUILDING BRIDGES BETWEEN THE HOSPITALITY INDUSTRY AND TOURISTS DURING PANDEMIC, Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V; Brasov, Vol. 13, Iss. 2, (2020): 75-92. DOI:10.31926/

Lipchik, Saul. Why coronavirus will change tourism forever: 4 post-pandemic travel trends to watch out for, South China Morning Post (Online), Hong Kong: South China Morning Post Publishers Limited. May 14, 2020.

Pásková, Martina; Nicol Budinská, Astrotourism–Exceeding Limits of the Earth and Tourism Definitions?, Sustainability; Basel, Vol. 13, Iss. 1, (2021): 373. DOI:10.3390/su13010373

Pisoni, G.; Díaz-Rodríguez, N.; Gijlers, H.; Tonolli, L. Human-Centred Artificial Intelligence for Designing Accessible Cultural Heritage. Appl. Sci. 2021, 11, 870. AG: DOI:10.3390/app11020870

Romano, Andrea; Stuck at Home? These 12 Famous Museums Offer Virtual Tours You Can Take on Your Couch (Video), Experience the best museums from London to Seoul in the comfort of your own home, updated march 12, 2020 retrieved from: at: 15/1/2021

Salem, Yasmine K., (2012), Geographical Information Systems (GIS) Applications in Tourism Planning, Retrieved from: at 12/1/2021

Sampson, Hannah; Compton, Natalie B., 11 ways the pandemic will change travel,The Washington Post (Online), Washington, D.C.: WP Company LLC d/b/a, Jun 15, 2020: Retrieved from at 22/2/2021

Schild, Darcy, One in 8 museums around the world may never reopen due to the coronavirus pandemic, UNESCO reports, Insider, New York: Insider, Inc. May 30, 2020.

Shawqi Shaath, Museums in the Arab World: Origin and Development, Publications of the Department of Culture and Information, 2002, i 1, p. 123.

The-conversation, Virtual zoos, museums and galleries: 14 sites with great free art and entertainment March 26, 2020, retrieved from:

Ting Yang,a Ivan Ka Wai Lai,b,∗ Zhao Bin Fan,a and Qing Min Moc , The impact of a 360° virtual tour on the reduction of psychological stress caused by COVID-19, Technol Soc. 2021 Feb; 64: 101514. Published online 2021 Jan 2. doi: 10.1016/j.techsoc.2020.101514 Retrieved from: at 14/2/2021

UNESCO, More than 130 Ministers call for support to culture sector in COVID-19 crisis response 23/04/2020

Viñals, M.J.; GilabertSansalvador, L.; Sanasaryan, A.; Teruel-Serrano, M.-D.; Darés, M., Online Synchronous Model of Interpretive Sustainable Guiding in Heritage Sites: The Avatar Tourist Visit. Sustainability 2021, 13, 7179.

Viñals, M.J.; GilabertSansalvador, L.; Sanasaryan, A.; Teruel-Serrano, M.-D.; Darés, M. Online Synchronous Model of Interpretive Sustainable Guiding in Heritage Sites: The Avatar Tourist Visit. Sustainability 2021, 13, 7179.







How to Cite

The Role of Virtual Museums in Restarting Tourism Post- Covid19. (2022). Al-Adab Journal, 1(142), 79-100.

Publication Dates

Similar Articles

1-10 of 222

You may also start an advanced similarity search for this article.