The effectiveness of typographic elements and modern fashion trends in fashion fabric designs

Authors

  • Batool Fadhil Mezaal Baghdad University / College of Fine Arts

DOI:

https://doi.org/10.31973/aj.v2i135.1211

Keywords:

typographic, modern fashion, fashion fabric

Abstract

The typograph design of the components of speech communication arts was addressed in the design of fabrics and fashion is important especially that of structures that are directly related to the other as well as incorporates many of the formations of formal and variations which are located in the interpretation area, and because it is a visual art, it was a busy and so-mediated structures analysis for those elements can detect the content of the form and define its relations and analysis of its structure and reading the optical reading (design fabrics) as a space in which interferes isomorphism characters and types typograph elements, it represents an effective exchange of forces in the intellectual content of this field after a poll A knowledge-based researcher found it appropriate to search for an answer to the following question (Is typograph effective in modern fashion trends in the field of fashion design fabrics) elements? The importance of the current research is to clarify the role of typographic elements, both read and unread, and in accordance with the trends of fashion in the formation of design units that are ready to introduce the language as a cultural tool to address in formative formations with a variety of meanings.

        The objective limits of research were: The definition of the typographic elements and the statement of the trends of modern fashion in the designs of women's fashion fabrics. Spatial boundaries: the designs of the fashion fabrics of the designers (Saif Al-Obaidi, the dominant of the world) and the temporal limits. Designer costumes Saif Al - Obaidi. The first chapter deals with the concept of typography in design and the second topic. The effectiveness of modern fashion in fashion fabric designs. As well as theoretical framework indicators and previous studies The third chapter deals with the research procedures: The researcher adopted the analytical descriptive method in the preparation of the research. The research community was the product of the Iraqi designers (Saif al-Obeidi and Mohsen Al-Ameli). The research community identified 40 as a design model and 4 samples were chosen intentionally according to the research requirements And by 10%. The chapter also included the analysis of samples and their description according to the form of defining the axes of analysis. The fourth chapter included the following results:

  1. The general description of the design models found the use of the typographic elements of letters in all models and the use of the typographic text element in the two models (1,2), which showed the characteristics of the effectiveness of the typographic elements in a similar manner.
  2. All models have moved away from the typographic elements represented by (icon, titles, drawings, image formation).

The chapter also dealt with a number of conclusions, recommendations, study and design proposals as well as Arab and foreign sources, supplements and abstracts in English.

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Published

2020-12-15

How to Cite

Fadhil Mezaal, B. (2020). The effectiveness of typographic elements and modern fashion trends in fashion fabric designs. Al-Adab Journal, 2(135), 507-534. https://doi.org/10.31973/aj.v2i135.1211

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