The Use of Persuasive Appeals in Iraqi Covid-19 Selected News Reports
DOI:
https://doi.org/10.31973/aj.v3i144.4078Keywords:
Persuasive Appeals, Covid-19, Ethos, Logos, Pathos, RhetoricAbstract
In 2020, Covid-19 was the primary subject of discussion in the international media. Numerous news articles have been written about it, making it worthy for scholars and researchers to investigate in order to elucidate the linguistic characteristics that are used in such news. Accordingly, this study aims at presenting the theoretical aspects of persuasion and rhetoric. In addition, it demonstrates Lucas’ (2009) three persuasive appeals – ethos, logos, and pathos – as well as identifies and reveals their use and efficiency in Iraqi Covid-19 news articles published by Almada Newspaper and BAGHDADTODAY.NEWS. The findings of the present study suggest that the three rhetorical appeals are employed differently in the two types of data. More importantly, the three appeals are much more effective in the English data than in the Arabic data.
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