Audience interactivity with advertising applications in satellite TV via mobile devices
DOI:
https://doi.org/10.31973/aj.v0i133.834Keywords:
advertising applications, mobile phone, interactiveAbstract
The research aims to achieve a number of objectives:
1- Reveal the extent of public interaction with the use of advertising applications in satellite tv via mobile devices
2- Identify audience preferences between applications
3- Find out the most important topics that the public prefers to interact with in advertising applications.
4- Reveal the most prominent obstacles facing users of advertising applications in satellite tv via mobile phone
5-To see how mobile satellite advertising applications contribute to increasing audience interaction .
To achieve the objectives of the research, the researcher relied on the survey method by designing a questionnaire form, which included a number of axes and questions in order to obtain answers from the researchers, and extract the results, as the researcher used a sample of chance which is from the intentional samples, 250 forms were distributed among the questionnaires among the researchers in public places on both sides of Baghdad center (Al-Karkh and Al-Risafa), distributed among the researchers who use advertising applications in satellite satellite siphone exclusively, and retrieved (224). The researcher reached a number of conclusions, including:
1- The application of Al-Sharqiya channel was ranked first, followed by Sumerian channel in second place
2- The first benefit of using news applications is (speed of ad access), while the category (identifying products and services anywhere and anytime) has been resolved.
3- The problem (internet vulnerability) was one of the biggest obstacles suffered by application users, and then resolved (sudden exit from the application). As well as other results.
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