The Role of Individual Modernity on Digital Consumption among Students at the University of Dhaid
DOI:
https://doi.org/10.31973/yax8ys32Keywords:
Individual modernity, digital consumption, university students, Sharjah societyAbstract
Individual modernity is a psychological factor that reflects an individual's tendency to embrace new things and be open to new technologies. With the increasing reliance on digital media, it has become necessary to understand the impact of this tendency on digital consumption patterns, especially among university students. The current study aims to examine the relationship between individual modernity and digital consumption among students at the University of Dhaid, taking into account variables such as gender, academic specialization, marital status, and nationality, to fill a research gap in this growing field. The current study aimed to identify the impact of individual modernity on digital consumption among students at the University of Dhaid, and to analyze the relationship between individual modernity and each of the following variables: gender, academic specialization, marital status, and nationality. The study relied on the social survey method, and the study sample was selected using a stratified random sampling method from the university's student community. To collect data, a three-part questionnaire was developed: the first part addressed the demographic characteristics of the participants, the second part addressed individual modernity, and the third part addressed digital consumption. The results showed that individual modernity plays an influential role in digital consumption behavior, and there were statistically significant differences associated with some demographic variables. The study recommended a set of recommendations and proposals.
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