Factors affecting the formation of the mental image of Communication Corporations
a survey study of Etisalat Corporation users in the United Arab Emirates from May 10, 2020 to November 10, 2020
DOI:
https://doi.org/10.31973/aj.v1i139.1245Keywords:
Factors Affecting, Mental Image, Etisalat Corporation, UsersAbstract
This research addressed the factors affecting the formation of the mental image of Communication Corporations - a survey study of Etisalat Corporation users in the United Arab Emirates. The research aimed to identify the factors affecting the positive or negative mental image among users and the impact of these factors to achieve the goals sought by the Communication Corporations. The researcher used descriptive methodology and questionnaire as a tool for collecting information. Some of the important results of the research are: The factors affecting the formation of a positive mental image among users about Etisalat Corporation are; the quality of offers and services provided to users, listen to customer complaints, support charity, organizing exhibitions and competitions, and frequent advertising. In addition, that the factors affecting the formation of the negative mental image among users about Etisalat Corporation are; prices are not suitable, slow handling of complaints, the low quality of its services, and mishandling customers. The research recommends: Communication Corporations should support charitable works, listen to customer complaints with fast resolved, interest in various communication activities of competitions, exhibitions, etc. In addition, work to explain its vision and mission through the appropriate media to be clear and acceptable to its customers, and must explain the letters written on its logo so that they are known to users. In order to form a positive image of it.
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