العوامل المؤثرة على تكوين الصورة الذهنية لشركات الاتصال

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Ali Ajwa & Kariman Farid. (2008). Public Relations Management Between Strategic Management and Crisis Management. Cairo: The World of Books.

Ali Ajwa & Mahmoud Youssef. (2005). Public Relations Planning and Management. Faculty of Mass Communication, Cairo University.

Ali Ajwa. (2003). Public relations and mental image. Cairo: The World of Books for Publishing, Distribution and Printing.

American Education Association system. Website: (https://www.surveysystem.com/sscalc.htm), Date of entry June 10, 2020.

Anas bin Muhammad Al-Zawmea. (2019). The Mental image of Orphan Care Associations in the Kingdom for the public in the city of Riyadh. Arab Journal of Media and Communication, Issue No. (22).

Badran bin Abdul Rahman Omar. (2004). Statistical Analysis of Data in Scientific Research Using SPSS. Riyadh, Saudi Arabia.

Baqir Musa. (2014). Mental Image in Public Relations. Jordan: Dar Osama for Publishing and Distribution.

Caesar Riziqa. (2007). The Role of Public Relations in Improving the Economic Institution. Department of Media and Communication Sciences, University of Mentouri.

Graham Dowling. (2003). Create Company Reputation, Identity, Image and performance, Translated by Walid Shehadeh. Jeddah: Obeikan Library.

Hafez Faraj Ahmed. (2009). Scientific research skills. Cairo: World of Books.

Iman Mohamed Zahra. (2002). Public Relations in Multi-National Companies Operating in Egypt. Unpublished Master's thesis, Faculty of Mass Communication, Cairo University.

irada zaydan Jubouri. (2010). The Concept of Mental Image in Public Relations. Journal of Al-bahith Alaalami, University of Baghdad, Issue No. (9-10).

Jawdat Ezzat Atwi. (2000). Methods of the scientific method, its concepts, tools, and statistical methods. Amman: Culture Dar for Publishing and Distribution & International Scientific Dar for Publishing and Distribution.

Khaled Abdullah Ahmed Darar. (2012). Scientific Research in Mass Communication. Khartoum: Sudan Currency Press.

Khaled Ibrahim Hassan Al-Kurdi. (2014). Mental Image of a Traffic Man. Riyadh: Naif Arab University for Security Sciences.

Masoud Rashida Basma & Rahmani Sabrinah. (2018). Public Relations as an entry Point to Build the Image of the Service Institution. Unpublished Master's Thesis, College of Economic and Business Sciences, University Akli Mohand Oulhadj.

Mhadi Salma & Mujahideen Fateh. (2018). The Impact of the Brand's Mental Image on its Perceived Value, A Comparative Study of the Two Marks

(Condor & Samsung). Economic Visions Journal, Volume 1, Issue 8, El-Oued University, Algeria.

Mohammed Abdul Qadir Omar. (2009). The Mental Image of Social Insurance Institutions. A survey study on the National Social Insurance Fund in Khartoum State. Unpublished Master's Thesis, Omdurman Islamic University.

Mohammed Abdulhameed. (2004). Scientific Research in Media Studies. Cairo: The World of Books.

Munif Shamsuddin & Muhammad Salam Al-Madhji. (2015). Study and measure the effectiveness of the mental image by identifying the urban place in cities. Sana'a City Case Study. Journal of Science and Technology, Volume 20, First Issue

Najah Qiblan. (2016). Mental Image of the Profession of libraries and Information Institutions and its Future. Unpublished Master's Thesis, Princess Noura bint Abdulrahman University, Saudi Arabia.

Najm Abdul Khalaf Al-Issawi. (2015). Factors Affecting the Formation of the Mental Image of the Political Party in Iraq. Unpublished Master's Thesis, Middle East University.

Saleh Sheikh. (2009). Forming the Corporate Mental Image and the Role of Public Relations in it. Syria: International Public Relations Association.

Sam Abdul Rahman Al-Jarida. (2013). Public Relations Department. Jordan: Dar Osama for Publishing and Distribution.

Shadwan Ali Sheiba. (2000). Public Relations Between Theory and Practice. Egypt: Dar of Community Knowledge.

The Number of Etisalat Company Users, Website: (https://www.etisalat.ae/ar/), Date of entry March 14, 2020.