The Patterns and The Motives of the Iraqi Public's Exposure to Advertisements in Satellite Channels
A Field Study of Baghdad Public's Exposure to Al-Sumaria channel for the Period from 1/1/2011 until 1/4/2011
DOI:
https://doi.org/10.31973/aj.v2i132.798Keywords:
Exposure, Public, Advertisements, Al-SumeriaAbstract
The study of the public is very important for planning and implementing any advertising activity, as it requires scientific knowledge of the factors determining the public's behavior, including motivations, attitudes, personal inclinations, customs, and traditions. It is also important for formulating a declaration that corresponds to the trends, desires, goals, and motivations of the public as a positive participant in the advertising communication process. This research tries to mix more than one goal in its study as it relates to communication researches on one hand dealing with theoretical aspects in this field, and on the other hand, it belongs to impact researches which deal with the importance of the role that satellite channels play in the economic aspect of society (the opportunities of buying and selling), as well as the impact of the trends in the consumption pattern. Thus, they complement other impacts in influencing the behavior of the public. Consequently, this research belongs to investigative researches as the main motives are to achieve the objective interaction between the parts of the communication process. To achieve these goals, the researcher relied on the analysis method in his study by designing a questionnaire form according to the results of an initial survey study conducted on a limited random sample, leading to appropriate practical methods. The second chapter was divided into three sections. The first section discussed the concept of exposure and advertising, the second section discussed the characteristics of advertising in satellite channels, and the third section devoted to social and economic impacts of advertisements on public. The third chapter devoted to the field study, whereby the researcher prepared a number of scientific tables and data, explaining them scientifically, giving samples of these advertisements, then coming up with scientific conclusions based on the problem, the goals of the research, then to a number of recommendations that the researcher considers them appropriate to the problem.
Downloads
References
Bashir Abbas Al-Alaq, Principles of Marketing, University of Challenge, Jordan, 1998.
Hussein Abdel Hamid Ahmed Rashwan, Public Relations and Media in the Perspective of Sociology, Modern University Office, Alexandria, 1987
Hussein Mohsen Al-Ali, Scientific Research, Methodology and Application, Shaheen Printing House, Ministry of Interior, Baghdad, 1999,
Hamid Ja`id Al-Dulaimi, Fundamentals of Systematic Research, Al-Hadara Company for Printing and Publishing, Baghdad, 2004
Zidan Abdel Baqi, Methods and Methods of Communication in the Social, Educational, Administrative, and Advertising Fields, Dar Al-Gharib for Printing, Cairo, 1979.
Samir Mohamed Hussein Media Research, World of Books, Cairo 1999.
Samir Muhammad Hussein, Media Research, Fundamentals and Principles, Dar Al-Shaab Foundation, Cairo, 1976
Mr. Bahsini, Advertising Methods in Newspapers and Their Relationship with Social Change, in Egypt, Egyptian Journal of Media Research, Cairo University, No. 16, 2002.
Esmat Abd Al-Majeed, Introduction to Scientific Research, General Cultural Affairs House, Baghdad, 2001
Feryal Muhanna, TV Advertising and Legislations in Current Societies, Media Research Front, Faculty of Information, Cairo University, No. 5, 1999.
A group of authors, TV Theory, translated by Dr. Adeeb Khaddour, Damascus Media Library, 2001.
Mohamed Abdel Hamid, Scientific Research in Media Studies, World of Books, Egypt, 2000
Muhammad Obaidat and others, scientific research methodology, rules, stages and applications, 2nd edition of Wael House for Printing and Publishing, Amman, 1999.
Mohamed Farid El-Sahn, Announcement, University House for Printing, Publishing and Distribution, Alexandria, 2000.
Melvin-l. Defler, Media Theories, translated by Dr. Kamal Abdel Raouf, International Publishing and Distribution House, 3rd floor, Cairo, 1999.
Mona Al-Hadidi, Advertising, Egyptian Lebanese House, Cairo, 1999.
Wajih Mahjoub, Scientific Research and its Methods, 2nd edition, no publishing house, Baghdad, 2002.
Looking: Dr. Ihsan Muhammad Abd al-Hasan, Abd al-Hussein Zaini, Social Statistics, Dar al-Kutub, 1981.
*The data for this sample were analyzed by applying the Pearson correlation coefficient:
**The researcher relied on the division of age groups on the data of the Central Bureau of Statistics, the results of the General Population Census of 1997.
will iam wells and anothers advertising: Principles and practice. Fifth edition. Prentice hall. New jersey. 2000.
Downloads
Published
Issue
Section
License
Copyright and Licensing:
For all articles published in Al-Adab journal, copyright is retained by the authors. Articles are licensed under an open access Creative Commons CC BY 4.0 license, meaning that anyone may download and read the paper for free. In addition, the article may be reused and quoted provided that the original published version is cited. These conditions allow for maximum use and exposure of the work.
Reproducing Published Material from other Publishers: It is absolutely essential that authors obtain permission to reproduce any published material (figures, schemes, tables or any extract of a text) which does not fall into the public domain, or for which they do not hold the copyright. Permission should be requested by the authors from the copyrightholder (usually the Publisher, please refer to the imprint of the individual publications to identify the copyrightholder).
Permission is required for: Your own works published by other Publishers and for which you did not retain copyright.
Substantial extracts from anyones' works or a series of works.
Use of Tables, Graphs, Charts, Schemes and Artworks if they are unaltered or slightly modified.
Photographs for which you do not hold copyright.
Permission is not required for: Reconstruction of your own table with data already published elsewhere. Please notice that in this case you must cite the source of the data in the form of either "Data from..." or "Adapted from...".
Reasonably short quotes are considered fair use and therefore do not require permission.
Graphs, Charts, Schemes and Artworks that are completely redrawn by the authors and significantly changed beyond recognition do not require permission.
Obtaining Permission
In order to avoid unnecessary delays in the publication process, you should start obtaining permissions as early as possible. If in any doubt about the copyright, apply for permission. Al-Adab Journal cannot publish material from other publications without permission.
The copyright holder may give you instructions on the form of acknowledgement to be followed; otherwise follow the style: "Reproduced with permission from [author], [book/journal title]; published by [publisher], [year].' at the end of the caption of the Table, Figure or Scheme.
How to Cite
